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Run the Loyalty Garden
The Loyalty Garden is a game where your guests plant their points as flowers and trade them for offers at the till, with an iPhone app and push campaigns for its members. The Moving team switches it on for your account.
On this page
Before you start
- Loyalty points and the garden switched on for your account by the Moving team. The Loyalty Garden app and its campaigns are switched on separately.
- To change the garden in the back office: the Run the garden permission, held by default by Admin.
The garden is a game on top of the same loyalty points: a guest's points become seeds they plant and grow into flowers, then harvest back into points or trade for an offer at the till. A seed costs exactly what its flower is worth, so the garden is a place to keep points, not to earn them.
How a guest joins
Step 1: The guest orders at any branch and asks the cashier for their garden pass.
Staff tap Invite to the garden on the Pay screen after typing the guest's number. See use points at the till.
Step 2: The guest scans the QR code with their phone camera.
The pass is valid for 10 minutes and works once, and the guest needs no account or password. Their session lasts 90 days.
Step 3: The guest names their sprout and plants a first seed.
Their balance in the garden is their points balance itself.
The game
- Planting and watering: the guest plants a seed with their points and waters it up to 3 times, at least an hour apart, so it grows faster. Flowers never die.
- Harvesting: the flower's full worth goes back to their balance as points.
- Vouchers: they trade flowers for one of your offers and get an 8-character code, valid for 30 minutes by default, to show at the till.
- Gifts, market and friends: they gift a flower to a friend or by a link whose flowers come back after 7 days if unclaimed, sell a flower to other players for points, and add friends by friend code. Gifts open at level 2 and the market at level 3.
Players earn experience by playing and by visiting branches, climbing to level 30 as their rank moves from Seedling to Legend of the garden. Levels and ranks unlock game features only and never change the earn rate or what points are worth, so they are not customer tiers.
The garden in the back office
From the sidebar, open Garden. It starts on Overview, which includes Points held in flowers: points that still belong to your guests, inside their flowers.
| Tab | What you do there |
|---|---|
| Programme | Seed prices and grow times by rarity, and the rules for gifts, the market, vouchers and watering. |
| Offers | What each branch's counter gives. Tap New offer, choose payment in Flowers or Points, then the branch, when it runs and its limits. Retire takes it off every counter; Restore brings it back. |
| Events | Seasons and happy hours inside the game. |
| Houses | Every active branch is a flower house: show or hide it, and pick its signature flower, theme and blurb. |
| Players | Find a player by nickname, friend code or phone. Sign out everywhere helps when they lose their phone; their flowers and points stay. |
The Loyalty Garden app and campaigns
Loyalty Garden is an iPhone app guests sign in to with Apple or a code sent to their e-mail. They find your brand in the app's directory, ask to join, then play your garden inside it. When the Moving team switches it on for your account, Garden gains extra tabs:
- Requests: accept or reject requests to join, or turn on Accept every request automatically.
- Members: the app's members, with Remove for anyone you choose. Their flowers and points stay.
- Listing: how your brand appears in the app's directory. Saving publishes it.
- Campaigns: an iPhone push to app members who said yes to your campaigns, with a title and text in Arabic and English. Choose Who gets it, such as Everyone who said yes or No visit in the last few days, then Send now or Schedule.
In Houses you can also turn on Remind members who pass by a branch, with a reach of 100 to 1,000 metres. The member's location never leaves their phone, and you never see who was reminded. The Moving team can also make the garden app-only, and then the till stops issuing garden passes.
Are garden ranks loyalty tiers?
No. Ranks come from playing and never change what a guest earns or what their points are worth. Moving Loyalty has no customer tiers.
Do guests earn points by playing?
No, as long as Bloom bonus (%) stays at 0. Planting moves their points into a flower, and harvesting gives them back unchanged.
A guest lost their phone. What do I do?
Find them in Players and tap Sign out everywhere. Their flowers and points stay, and they need a new pass from the till to get back in.