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The shopper: from browsing to ordering on your store

What your customer sees, step by step, on your store: the home page, the menu, a product page, the order, checkout, the account, then order tracking — so you know what they are asking about when they call.

On this page

Before you start

  • A launched store. The pictures here are from the demo store, which is a restaurant; a shop store uses the same words with “bag” instead of “order” and “shipping” instead of “delivery”.

This journey is from the other side: what the customer sees on your store and does there. Know it so you can answer “where do I type the coupon?” or “how do I find my order?”.

They browse

  1. Step 1: They land on the home page

    They see the banner and the sections you arranged from Online store › Home layout. In a restaurant they also see the order bar above everything: Pickup from your branch and Ready in ~ the preparation minutes you set, and switch from it to Delivery to their area.

    The demo store's home page: the header, the order bar, the hero banner and the menu sections.
    Fig. 1 —The order bar reads the preparation time and the delivery areas from your branch settings.
  2. Step 2: They open the menu

    The Menu page (or all products in a shop) has a search box, quick chips that show whenever one applies — Available now, Offers, Popular and New — and a Filters button for category, price and Sort. The categories you turned Show in the store menu on for are the header links.

    The menu page of the demo store: the search box, the quick chips and the dish cards with their photos and prices.
    Fig. 2 —“From” before a price means the dish has sizes at different prices.
  3. Step 3: They open the dish

    The product page shows the photos and the description, the sizes as buttons with their prices, Special instructions in a restaurant, the quantity, then Add to bag · price. Under the button they see how they can pay (Cash on delivery, say) and a Secure checkout badge, and the heart beside the name saves the product to their Wishlist.

    A dish page on the demo store: the cappuccino photos, the two sizes with their prices, special instructions and the add button with the price.
    Fig. 3 —The add-ons you attached to the item appear here between the size and the quantity.

They order

  1. Step 1: They review their order

    From the bag icon in the header they open Your order: the items with their quantities, the Summary, and a note that the Delivery fee and taxes at checkout. While it is empty they see Your order is empty and Browse the menu with Popular right now.

    The order page of the demo store while empty: the Your order is empty message, the Browse the menu button and the Popular right now row.
    Fig. 4 —The picture is from a visitor who has not added anything yet; after adding, the items and the summary show here.
  2. Step 2: They check out

    The Checkout page is enclosed: Contact (and they can Continue as a guest if you kept Guest checkout on under Settings › Selling › Checkout), then Delivery or pickup or the Address and Delivery method, then Payment with the methods you turned on, then Review and place order. Paying by card takes them to a secure payment page and brings them back — Accept online card payments.

  3. Step 3: They get the confirmation

    The confirmation page shows their order number and We sent a confirmation to their email, and they receive the Order confirmation email you edit under Settings › Notifications › Customer emails. Every status after that sends one too: Order accepted, Ready for pickup, Order shipped and Order delivered.

Their account and their orders

  1. Step 1: They create an account or sign in

    From the account icon they reach Sign in or Create your account. The account keeps their Orders, Addresses, Wishlist and Reviews; the sign-in page itself offers the hurried In a hurry? — Continue as a guest. The details are in Understand shopper accounts.

    The Create your account page on the demo store: name, email, password and phone number.
    Fig. 5 —The account is optional as long as guest checkout is on.
  2. Step 2: They track their order

    From the Track your order link in the footer they type the Order number and the Email or phone and click Find my order, and see the order's status, its Updates and the Tracking number if it shipped. An account holder also finds it under Orders in their account.

    The Track your order page on the demo store: the order number and email-or-phone fields and the Find my order button.
    Fig. 6 —The order number is the same one you see in your order list.
Does a customer need an account to order?

No, as long as Guest checkout is on under Settings › Selling › Checkout. If you want accounts to be required, turn it off there — see Set checkout.

Where does the customer type the coupon?

At Checkout, in the coupon field before Review and place order. Automatic discounts and promotions apply without typing anything.

Why can't the customer see card payment?

Because Paymob is not on in Live mode under Settings › Payments — see Connect Paymob.